Many convenience store patrons are interested in only three things: Paying for gas, grabbing a quick snack, and picking up whatever items they forgot to pack or do not feel like traveling far to purchase. As a convenience store owner or employee, one of your jobs is to make sure you showcase your merchandise in such a way that grab a customer's attention and be convenient for that customer to purchase.
Some of the most common places to display your merchandise include registers and countertops, aisles, entryways, and deli-style areas. Below are suggestions for making the most of those areas by creating appropriate and effective convenience store displays.
Registers and Countertops
Placing merchandise on countertops and near registers is one of the most common ways storeowners choose to display their merchandise. Not only do these locations help prevent theft, but the also help ensure customers will see the merchandise.
Convenience store displays on countertops and near registers most often include small items like candy. Plastic containers work well with these kinds of displays. Of course, you can also find convenience store racks small enough to fit comfortably near your register or someone atop the countertop and these racks lend themselves to slightly larger items like bags of candy, chips, and trail mix.
Convenience store racks like wire displays are great for showcasing merchandise in your store's aisles. Many storeowners choose to use these wire displays for items like bags of chips and candy, but they're functional for displaying a variety of products like maps, toys, and personal hygiene items a traveling customer might have forgotten to pack. You can even find wire displays made for holding acrylic dispensers for both your edible and non-edible merchandise.
Make sure you choose wire displays that will comfortably fit in your convenience store's aisles. If you have a lot of room, you might want to choose wider displays to showcase more merchandise; however, if your aisles are narrow, it's a good idea to choose narrow wire displays. These displays also come in a variety of heights, so if you must choose a narrow display you might be able to supplement the space by also choosing a tall display.
Many convenience stores do not generally offer an abundance of space, and sometimes you must get creative in order to effectively and attractively display your merchandise. Entryways – just inside your convenience store's main door – are great places to store merchandise within space-saving, enclosed displays to protect the items from sticky fingers and the elements that might travel in each time a customer opens the doors.
Gumball machines are especially popular displays for convenience store entryways and you can choose from a wide selection of styles. Some gumball machines are traditional in that they are fairly tall, thin, and offer one plastic bubble filled with gumballs; however, gumball machines have come a long way over the years, and now you can select machines with two or even three plastic bubbles as well as small gumball machines designed to rest on multi-leveled wire display racks.
If your convenience store includes any kind of deli-style area, there's no question about whether you need plastic containers for holding items like napkins and hand wipes, straws and stick stirs, and condiments and seasonings. However, depending on the kind of foods you offer in your deli, you might also require displays designed for containers like cereal dispensers.